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Branding Cases

BOBST Agent Branding

Brand appearance of the worldwide distribution partners of BOBST.

Project
Brand appearance of the worldwide distribution partners of BOBST. 

Strategic task
Protection of the company brand when being used by distribution partners. Documentation of the strategy and application of the corporate design guidelines.

Client
Bobst Mex SA, Lausanne – Group Communications
www.bobst.com

Markenfels services

Analysis

Development of basic principles

Designing of the BOBST agent label

Definition of the nomenclature and key messages

Development of a prototypical corporate design for agents

Development of prototypical media

Guideline development

Production templates

Implementation support

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