Branding Cases

Siemens AG Brand Experience

Positioning of Siemens as leading technology company.

Project
Positioning of Siemens as leading technology company.

Strategic Task
Siemens develops digital technologies that solve society’s real problems. To stage Siemens in this new perspective, the Siemens brand experience has been thoroughly evolved. The guiding idea behind the Siemens brand evolution was to create a “truly digital design system”, a design that is born digital. Flexible and responsive, to provide great experience at all touch-points, and on all devices. Bold and dynamic, made for screens. And standing out of the digital noise, through a premium yet contemporary and leading appearance.

Client
Siemens AG
www.siemens.com

Markenfels services
Brand audit
Brand positioning
Key messages
Corporate design concept
Visual language
Corporate design lookbook
Brand tutorial video
Senior advisor support
Brand activation support

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