Branding Cases

Univerre Brand Experience

Positioning of Univerre as a premium partner for excellent and differentiating glass solutions.

Project
Positioning of Univerre as a premium partner for excellent and differentiating glass solutions.

Strategic task
Univerre is a leading European partner for sourcing and distribution of glass packaging, bottle cleaning and printing on glass and drinking glasses – for industrial as well as for private customers. Basis of the Univerre brand design is the positioning as an excellence brand: five star excellence, in everything Univerre does. From curating glass packaging solutions to printing and services.

The brand evolution sets a strong sign to support the continuous business transformation, and credibly conveys the continuous introduction of innovative, high-end products and services along the entire value chain of glass packaging.

The characteristic brand experience of Univerre is created by combining elements that identify the Univerre brand – even without showing the logo: Typical color combinations, unique typography, design elements such as the Univerre Glow and the Five-Star-Symbol, and imagery that conveys the excellent quality customers can expect in every dimension.

Key messages convey the exclusive high-end offering – and the customer benefits.

Client
Univerre
www.univerre.ch

Markenfels Branding Services

Brand architecture

Brand positioning

Key messages

Corporate design concept

Imagery

Corporate Design Lookbook

Website design

Artwork for imagery

Share 

More cases