Branding Cases

Siemens Healthineers Illustration Style

Development of an illustration style that supports the positioning of Siemens Healthineers as a premium brand.

Project
Development of an illustration style that supports the positioning of Siemens Healthineers as a premium brand.

Strategic task
Siemens Healthineers offers high-tech medical products and services. Illustrations and information graphics are often used to communicate the technically sophisticated offering in an efficient and accessible way. Task for Markenfels was to develop a systematic illustration style that strengthens the positioning as an innovation leader and premium brand. Goal was a brand-typical style that can be implemented decentralized, by different illustrators worldwide. The range of topics includes people, products and environments and extends to complex installations and abstract concepts. The result is a toolkit that enables to compose illustrations and information graphics in a fast and cost-efficient process – in varying degrees of detail, on light or dark backgrounds, and in different perspectives. The high-quality visualizations thus contribute to powerful communication and to strengthening the Siemens Healthineers brand.

Client
Siemens Healthcare GmbH
www.siemens-healthineers.com

Markenfels services
Illustration audit
Development of illustration style
Creation of prototypical illustrations
Documentation as lookbook
Supervision of toolkit development

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