Branding Cases

BOBST Agent Branding

Brand appearance of the worldwide distribution partners of BOBST.

Project
Brand appearance of the worldwide distribution partners of BOBST. 

Strategic task
Protection of the company brand when being used by distribution partners. Documentation of the strategy and application of the corporate design guidelines.

Client
Bobst Mex SA, Lausanne – Group Communications
www.bobst.com

Markenfels services
Analysis
Development of basic principles
Designing of the BOBST agent label
Definition of the nomenclature and key messages
Development of a prototypical corporate design for agents
Development of prototypical media
Guideline development
Production templates
Implementation support

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