Branding Cases
BOBST Annual Profile
Positioning of BOBST as innovation leader through an annually evolved company profile.
Project
Positioning of BOBST as innovation leader through an annually evolved company profile.
Strategic task
Development and implementation of an annual publication, conveying the Bobst Group Industry Vision, company key figures, and innovations that respond to customer and brand owner needs. While annual reports usually refer to the past year, the BOBST Annual Profile has been conceived as a strategic, future oriented book, with rich contents, providing up-to-date insights and inspiration. The book was created to continuously strengthening the thought leadership position of BOBST. Implementation as digital first document for tablets, with a printed edition of 70 pages. Evolution of content and design since the first edition in 2013.
Client
Bobst Group SA, Mex
www.bobst.com
Markenfels services
Management consulting
Concept development
Communication
Development of the design
Information graphics
Production support
