Branding Cases

BOBST Design Evolution

Bringing the corporate identity of BOBST to the next level.

Bringing the corporate identity of BOBST to the next level.

Strategic Task
Evolution of the BOBST corporate identity, based on the strategic brand positioning „Leading innovation“. Development of an agile “digital first” design system, with high flexibility and strong impact. Focus on connected BOBST solutions – and tailored to unfold potential in digital applications, print media and events.

Bobst Group SA, Mex

Markenfels services

Brand positioning

Key messages

Corporate design

Website design

Event microsite design

Digital product literature design

PPT template design

Advertisement design web and print

Branding hotline

Implementation planning


Implementation support


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