Branding Cases

BOBST Design Evolution

Bringing the corporate identity of BOBST to the next level.

Project
Bringing the corporate identity of BOBST to the next level.

Strategic Task
Evolution of the BOBST corporate identity, based on the strategic brand positioning „Leading innovation“. Development of an agile “digital first” design system, with high flexibility and strong impact. Focus on connected BOBST solutions – and tailored to unfold potential in digital applications, print media and events.

Client
Bobst Group SA, Mex
www.bobst.com

Markenfels services
Brand positioning
Key messages
Corporate design
Website design
Event microsite design
Digital product literature design
PPT template design
Advertisement design web and print
Branding hotline
Implementation planning
Roadmap
Implementation support

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