Branding Cases

Eterna Brand Identity

Corporate identity for the Bobst Group company Eterna.

Project
Corporate identity for the Bobst Group company Eterna.

Strategic task
Translation of the strategic brand positioning „Simply good“ into a distinct and robust brand identiy for the BOBST Entry Level Brand Eterna, with focus on maximum impact and efficient implementation. Design of logo and key visuals. Development of systematic design principles for all media applications, from digital media to print media to product signage, including branded environments for trade fairs and showrooms.

Client
Bobst Group SA, Mex
www.bobst.com
www.eterna-group.com

Markenfels services
Brand strategy
Brand positioning
Key messages
Logo
Imagery
Brand Design
Brand Design Lookbook
Artwork

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