Branding Cases
Idorsia Annual Reports
Positioning of Idorsia as pioneering bio-tech company through a series of unique reports.
Project
Positioning of Idorsia as pioneering bio-tech company through a series of unique reports.
Strategic Task
Development and implementation of a series of annual reports, each consisting of 4 volumes: Business Report, Governance Report, Compensation Report, and Financial Report. Development of a layout that supports both print version in generous double spreads, and digital review as single page document, e.g. on tablets. Strengthening of the brand positioning “Reaching out for more” through iconic information graphics. Continuous evolution of the report from 2017 through 2021.
Client
Idorsia Pharmaceuticals Ltd.
www.idorsia.com
Markenfels services
Concept development
Design development
Development of iconic information graphics
Implementation support for digital and print
