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Branding Cases

MoneyPark Identity

Development of the brand identity for MoneyPark.

Project
Development of the brand identity for MoneyPark.

Strategic task
Development of the brand positioning „Leading mortgage marketplace“ and translation into a differentiating and system capable brand design, creating a high level of brand recognition and differentiation from competitors. Design of an iconic identity symbol, logo and imagery. Development of systematic design principles for all media applications – for digital applications and print media.

Client
MoneyPark AG
www.moneypark.ch

Markenfels services

Brand positioning

Logo

Imagery

Brand design

Brand design lookbook

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