Branding Cases
MoneyPark Identity
Development of the brand identity for MoneyPark.
![](https://markenfels.ch/wp-content/uploads/2020/07/Markenfels_Money_Park_Brand_Design_01_200721.jpg)
Project
Development of the brand identity for MoneyPark.
Strategic task
Development of the brand positioning „Leading mortgage marketplace“ and translation into a differentiating and system capable brand design, creating a high level of brand recognition and differentiation from competitors. Design of an iconic identity symbol, logo and imagery. Development of systematic design principles for all media applications – for digital applications and print media.
Client
MoneyPark AG
www.moneypark.ch
Markenfels services
Brand positioning
Logo
Imagery
Brand design
Brand design lookbook
![](https://markenfels.ch/wp-content/uploads/2020/07/Markenfels_Money_Park_Brand_Design_02_200721.jpg)
![](https://markenfels.ch/wp-content/uploads/2020/07/Markenfels_Money_Park_Brand_Design_04_200722.jpg)
![](https://markenfels.ch/wp-content/uploads/2020/07/Markenfels_Money_Park_Brand_Design_03_200722.jpg)
![](https://markenfels.ch/wp-content/uploads/2020/07/Markenfels_Money_Park_Brand_Design_05_200722.jpg)
![](https://markenfels.ch/wp-content/uploads/2020/07/Markenfels_Money_Park_Brand_Design_06_200722.jpg)
![](https://markenfels.ch/wp-content/uploads/2020/07/Markenfels_Money_Park_Brand_Design_07_200722.jpg)
![](https://markenfels.ch/wp-content/uploads/2022/04/Markenfels_Money_Park_Brand_Design_08_220419.jpg)
![](https://markenfels.ch/wp-content/uploads/2020/07/Markenfels_Money_Park_Brand_Design_09_200722-1.jpg)
![](https://markenfels.ch/wp-content/uploads/2020/07/Markenfels_Money_Park_Brand_Design_10_200721.jpg)
![](https://markenfels.ch/wp-content/uploads/2020/07/Markenfels_Money_Park_Brand_Design_11_200721.jpg)
![](https://markenfels.ch/wp-content/uploads/2020/07/Markenfels_Money_Park_Brand_Design_12_200722.jpg)