Branding Cases

Roche Employer Branding

Development of an attractive employer brand for Roche.

Development of an attractive employer branding for Roche

Strategic task
Worldwide positioning of Roche as a preferred employer through an attractive and relevant visualization of the Roche EVP (Employer Value Proposition). Development of a modular toolkit, consisting of visuals and key messages, to facilitate implementation, and to reduce global implementation costs.

Hoffmann-La Roche AG, Basel

Markenfels services

Management consulting

Moderation of management workshops

Development of key messages

Development of a tone of voice for the headlines

Design development

Text and design of the Roche Employer Brand Book

Didactic guidelines for the implementation

Implementation support


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