Branding Cases

Roche Employer Branding

Development of an attractive employer brand for Roche.

Development of an attractive employer brand for Roche.

Strategic task
Worldwide positioning of Roche as a preferred employer through an attractive and relevant visualization of the Roche EVP (Employer Value Proposition). Development of a modular toolkit, consisting of visuals and key messages, to facilitate implementation, and to reduce global implementation costs.

Hoffmann-La Roche AG, Basel

Markenfels services
Management consulting
Moderation of management workshops
Development of key messages
Development of a tone of voice for the headlines
Design development
Text and design of the Roche Employer Brand Book
Didactic guidelines for the implementation
Implementation support


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