Branding Cases

Siemens Healthineers Brand Design

Positioning Siemens Healthineers as premium brand.

Positioning Siemens Healthineers as premium brand.

Strategic task
Comprehensive Brand Audit. Review of the brand positioning, based on the company strategy. Translation of the strategic brand idea „Shaping the future of healthcare“ into a visionary brand design, to position the healthcare company as a premium brand, and to strengthen the link to Siemens. Design of highly differentiating key visuals, and development of a global design concept across all media applications. Visual concept of launch media at the occasion of the Siemens Healthineers IPO.

Siemens AG and Siemens Healthcare GmbH

Markenfels services

Brand Audit

Brand Positioning

Brand Strategy

Brand Design


IPO media concept

Implementation support


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