Siemens Healthineers Brand Design

Project
Positioning of Siemens Healthineers as a high value innovation brand and global leader in medtech.

Strategic task
Comprehensive Brand Audit. Review of the brand positioning, based on the company strategy. Translation of the strategic brand idea “We pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.” into a visionary brand design, to position the healthcare company as a high value innovation brand and global leader in medtech, and to strengthen the link to Siemens. Design of highly differentiating key visuals, and development of a global design concept across all media applications. Visual concept of launch media at the occasion of the Siemens Healthineers IPO.