Branding Cases

Siemens Healthineers Brand Design

Positioning of Siemens Healthineers as high value innovation leader in med tech.

Project
Positioning of Siemens Healthineers as high value innovation leader in med tech.

Strategic task
Comprehensive Brand Audit. Review of the brand positioning, based on the company strategy. Translation of the strategic brand idea “We pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.” into a visionary brand design, to position the healthcare company as a high value innovation leader in med tech, and to strengthen the link to Siemens. Design of highly differentiating key visuals, and development of a global design concept across all media applications. Visual concept of launch media at the occasion of the Siemens Healthineers IPO.

Client
Siemens AG and Siemens Healthcare GmbH
www.siemens-healthineers.com
www.siemens.com

Markenfels services

Brand Audit

Brand Positioning

Brand Strategy

Brand Design

Imagery

IPO media concept

Implementation support

Share 
Healthcare Branding for Siemens Healthineers - Exhibition
Healthcare Branding for a Premium Brand - Out of Home
Siemens Healthineers Healthcare Premium Branding
Siemens Healthineers Healthcare Premium Branding
Visual Concept for Siemens Healthineers
Siemens Healthineers Hauptversammlung
Healthcare Branding for Siemens Healthineers
Healthcare Branding for Siemens Healthineers - Exhibition
Healthcare Branding for Siemens Healthineers - Exhibition
Healthcare Branding for Siemens Healthineers - Exhibition

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