Branding Cases

Siemens Healthineers Brand Design

Positioning Siemens Healthineers as premium brand.

Positioning Siemens Healthineers as premium brand.

Strategic task
Comprehensive Brand Audit. Review of the brand positioning, based on the company strategy. Translation of the strategic brand idea „Shaping the future of healthcare“ into a visionary brand design, to position the healthcare company as a premium brand, and to strengthen the link to Siemens. Design of highly differentiating key visuals, and development of a global design concept across all media applications. Visual concept of launch media at the occasion of the Siemens Healthineers IPO.

Siemens AG and Siemens Healthcare GmbH

Markenfels services
Brand Audit
Brand Positioning
Brand Strategy
Brand Design
IPO media concept
Implementation support


More cases