Markenfels Thought Leadership

Leading – approved

As member of the Leading Swiss Agencies, Markenfels is committed to the development and implementation of pioneering methods and processes. You are invited to gain insights into our strategy methods and design thinking along selected white papers.

Employer Branding

Attracting the best talent

How a brand becomes a successful employer brand.

How a strong B2B brand creates value

From hidden champion to industry leader

Discover how strategic branding drives business success in B2B.

Stop the branding

How many brands does a company need to create growth and profitability? Do new offerings also justify new brands?

How the best stand out

Truly Digital Brands

Posts, views, likes, clicks: common currencies to measure the digital potency of companies. But does the number of likes contribute to making a brand more digital? These are the secrets of “Truly Digital Brands”.

Your personal contact persons

Your personal contact persons

Gernot Honsel
Managing Partner

+41 44 360 80 21

Dr. Ulrike Grein
Managing Partner

+41 44 360 80 22

Taco van der Luijt
Creative Director

+41 44 360 80 28

More cases

Titlis Brand Experience

Position Titlis as a leading alpine destination

BOBST Restaurant Brand Experience

Development of a “foody” design concept for the BOBST staff restaurant.

Univerre Brand Experience

Positioning of Univerre as a premium partner for excellent and differentiating glass solutions.

Siemens Employer Brand Experience

Development of the Employer Brand Experience for Siemens global

Siemens Healthineers Illustration Style

Development of an illustration style that supports the positioning of Siemens Healthineers as a premium brand.

Markenpositionierung B2B

Siemens AG

Positioning of Siemens as leading technology company.

Siemens Healthineers Brand Design

Positioning of Siemens Healthineers as a high value innovation brand and global leader in medtech.

BOBST

Positioning of BOBST as innovation leader through an annually evolved company profile.

Siemens Business Conference

Virtual event design for the annual global leadership conference.

Idorsia

Positioning of Idorsia as pioneering bio-tech company through a series of unique reports.