BOBST Employer Brand Experience

Project
Development of the BOBST Employer Branding, to position BOBST as preferred employer.

Strategic task
BOBST is a technology company, pioneering intelligent solutions that shape the future of the packaging world. The BOBST employer branding has been developed to promote BOBST as an attractive employer to talents and employees. The foundation of the employer branding is the BOBST Employer Value Proposition (EVP), translating the business strategy, vision, values and leadership principles into credible and differentiating value promises. Defined key messages express specific aspects of the EVP.

BOBST employer brand design is a modular system, easy to implement and with high visual recognition. The BOBST employer branding builds on the BOBST corporate branding – and stands out through employer brand exclusive elements, such as the Accelerator Canvas, the key visuals featuring BOBST employees from different sites, and the strategic key messages.

The BOBST employer brand story communicates that talents can make an impact on a global scale – through innovation and advanced technology. It also expresses growth opportunities in a team that strives for excellence. And it conveys joy, promoting the culture of a family run-enterprise, where values are truly lived.