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Branding Cases

BOBST M&A Brand Strategy

Systematic acquisition and migration strategy for brands during acquisitions.

Project
Systematic acquisition and migration strategy for brands during acquisitions.

Strategic task
Worldwide implementation of the brand strategy of BOBST. Preparation of strategicly well-grounded tools and processes for the preparation and implementation of the integration of brands during acquisitions.

Client
Bobst Mex SA, Lausanne – Group Communications
www.bobst.com

Markenfels services

Brand analytics

Management consulting

Development and visualization of migration scenarios

Definition of the migration process

Development and design of the partner label

Development of text

Design of infographics and illustrations

Guideline conception and development

Implementation support

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