Branding Cases

BOBST M&A Brand Strategy

Systematic acquisition and migration strategy for brands during acquisitions.

Project
Systematic acquisition and migration strategy for brands during acquisitions.

Strategic task
Worldwide implementation of the brand strategy of BOBST. Preparation of strategicly well-grounded tools and processes for the preparation and implementation of the integration of brands during acquisitions.

Client
Bobst Mex SA, Lausanne – Group Communications
www.bobst.com

Markenfels services
Brand analytics
Management consulting
Development and visualization of migration scenarios
Definition of the migration process
Development and design of the partner label
Development of text
Design of infographics and illustrations
Guideline conception and development
Implementation support

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