Branding Cases
BOBST M&A Brand Strategy
Systematic acquisition and migration strategy for brands during acquisitions.
Project
Systematic acquisition and migration strategy for brands during acquisitions.
Strategic task
Worldwide implementation of the brand strategy of BOBST. Preparation of strategicly well-grounded tools and processes for the preparation and implementation of the integration of brands during acquisitions.
Client
Bobst Mex SA, Lausanne – Group Communications
www.bobst.com
Markenfels services