BOBST M&A Brand Strategy
Systematic acquisition and migration strategy for brands during acquisitions.
Worldwide implementation of the brand strategy of BOBST. Preparation of strategicly well-grounded tools and processes for the preparation and implementation of the integration of brands during acquisitions.
Bobst Mex SA, Lausanne – Group Communications
Development and visualization of migration scenarios
Definition of the migration process
Development and design of the partner label
Development of text
Design of infographics and illustrations
Guideline conception and development