Branding Cases
BOBST Next
Development and implemetation of the “BOBST Next” concept as a strategic basis for corporate and marketing communications
Project
Development and implemetation of the “BOBST Next” concept as a strategic basis for corporate and marketing communications
Strategic task
BOBST is a technology company, pioneering intelligent solutions that shape the future of the packaging world. At the core of BOBST Next is the strategy of the BOBST industry vision: a fully connected, digitalized, automated packaging world – ultimately contributing to sustainability worldwide. As a global technology leader, BOBST actively drives the industry transformation: from mechanical to digital, and from manufacturing machines to process solutions along the entire workflow.
BOBST Next is a multichannel project, conveying the vision, and elevating the BOBST corporate design to the next level. It consists of a microsite and a printed publication, and of an advertisement campaign for social media, digital and printed expert publications. Elements of BOBST Next were also communicated at drupa 2024. The communication concept is strictly focused on customer needs.
Client
Bobst Group SA, Mex
next.bobst.com
Markenfels services
Development of BOBST Next concept
Development of storyline and key messages
Microsite design
Print design
Comprehensive advertisement campaign
