BOBST Restaurant Brand Experience

Project
Development of a “foody” design concept for the BOBST staff restaurant.

Strategic task
From canteen to feel-good oasis: BOBST repositions its staff restaurant in Mex. With a new, versatile catering concept and modern interior design. The restaurant also contributes to the implementation of the BOBST sustainability strategy, by processing fruits and vegetables produced on the company’s own premises. At the same time, innovative technologies minimize food waste. The goal is to create an inviting and high value recreation zone for employees and guests from the neighborhood.

The design concept is applied to all communicative elements. It intends to express this strategy: inviting, modern and with a distinct culinary atmosphere – consciously setting it apart from the corporate brand experience.