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Branding Cases

Devatis Brand Experience

Rebranding of the pharma brand Devatis

Project
Rebranding of the pharma brand Devatis

Strategic task
Following its growth strategy, the Istanbul-based pharmaceutical company Deva is entering new markets, such as e.g. Switzerland, USA and Germany. For legal reasons, in these markets, the subbrand “Devatis” is used. Goal of the project was to to position Devatis as an international pharmaceutical expert in the Generic drugs business. Based on the brand positioning “Leading Excellence”, a new brand design was developed, visually conveying the brand positioning and clearly differentiating Devatis from its competitors.

Client
Deva Holding
devatis.com

Markenfels services

Brand positioning

Key messages

Corporate design concept

Website design

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