Branding Cases

JOWA Brand Identity

Brand refresh for the largest bakery of Switzerland.

Brand refresh for the largest bakery of Switzerland.

Strategic task
Translation of the JOWA corporate strategy to a differentiating and relevant brand positioning; development of a consistent brand definition as a basis for the future visual appearance. Development of strategic key messages for JOWA. Strategic repositioning of JOWA through a value creating brand design that appeals to both consumers and B2B customers. Redesign of the logo, development of brand typical imagery, and definition of systematic design principles for all media implementations, from digital applications to product packaging, print media, and spatial elements.

JOWA AG, Volketswil

Markenfels services
Management consulting
Brand positioning
Development of key messages
Logo redesign
Definition of imagery
Brand design
Prototypical media applications digital, print, and packaging.
Brand design guidelines
Implementation support


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