Branding Cases

Siemens Energy Brand Experience

Development of a differentiating brand experience for Siemens Energy as an independent company.

Project
Development of a differentiating brand experience for Siemens Energy as an independent company.

Strategic task
Siemens Energy drives the transition to more sustainable, reliable and affordable energy systems. In order to position Siemens Energy in this role as global leader, and to ensure the link to Siemens, a new, visionary corporate identity has been developed. Guiding idea behind the design concept are maximum differentiation and flexible principles for different touch-points. To support identification with the new, independent company, powerful, identity-building elements such as the brand color “Purple“, the purple gradient and the design element “Dot Sphere” were created.

Client
Siemens AG

Siemens Energy website
www.siemens-energy.com

Markenfels Services
Brand Positioning
Key Messages
Naming
Logo
Corporate Design
Corporate Design Lookbook

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