Branding Cases

Swiss Re 150-year-anniversary

Concept and branding for a global event series.

Concept and branding for a global event series.

Strategic task
Management support for the elaboration and realisation of the ‘Open Minds – Connecting Generations’ event concept, for the 150-year anniversary of Swiss Re, with 20 events and 30,000 guests in 15 countries. Development of the event and collateral media, to consistently position Swiss Re at all events worldwide.

Swiss Reinsurance Company Ltd., Zurich

Markenfels services

Management consulting

Roadmap development

Process consulting

Data management consulting

Moderation of management workshops

Development of the playbook for client and employee events

Development of key messages

Implementation support

Design concept

Media development (e.g. mega-posters, communication walls, signage, printed programs, menus, badges, invitation cards, mailings, electronic registration, screen displays and clothing)

Spatial design (3D elements, furniture and decoration)

Event styleguide

Production support


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