Branding Cases

Swiss Re 150-year-anniversary

Concept and branding for a global event series.

Project
Concept and branding for a global event series.

Strategic task
Management support for the elaboration and realisation of the ‘Open Minds – Connecting Generations’ event concept, for the 150-year anniversary of Swiss Re, with 20 events and 30,000 guests in 15 countries. Development of the event and collateral media, to consistently position Swiss Re at all events worldwide.

Client
Swiss Reinsurance Company Ltd., Zurich
www.swissre.com

Markenfels services
Management consulting
Roadmap development
Process consulting
Data management consulting
Moderation of management workshops
Development of the playbook for client and employee events
Development of key messages
Implementation support
Design concept
Media development (e.g. mega-posters, communication walls, signage, printed programs, menus, badges, invitation cards, mailings, electronic registration, screen displays and clothing)
Spatial design (3D elements, furniture and decoration)
Event styleguide
Production support

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