Branding Cases

Swiss Re Content Strategy

Position Swiss Re as a knowledge company.

Project
Position Swiss Re as a knowledge company. 

Strategic task
Development of a content strategy framework and governance model that supports Swiss Re in implementing its vision of “making the world more resilient”. The framework allows segmentation and prioritization of topics in an efficient way, responding to the constantly changing customer and market requirements. In combination with the governance model, and fully integrated with research and digital strategy, the content strategy facilitates the ongoing preparation and implementation of a relevant content agenda.

Client
Swiss Re Management Ltd.
www.swissre.com

Markenfels services
Management consulting
Management workshops
Strategy development
Development of implementation tools
Information graphic design

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