Weingut Seewer Brand Experience

Project
Rebranding of Weingut Seewer and positioning as a leading excellence brand

Strategic task
Weingut Seewer (formerly Kellerei Leukersonne) produces outstanding wines that regularly win prestigious awards. Weingut Seewer therefore pursues the strategic goal of becoming the first choice for Swiss wine. To support this ambitious strategy, a comprehensive rebranding was carried out – from the name through the overall appearance to the renewal of the website. High-quality close-up photography and precise, calm layouts make the quality claim tangible. The visual language is generous and appears in elegant, dark colors. It conveys “Quiet Luxury” in an intuitive way. Passion is conveyed through visual content and defined core messages: every detail is essential to produce perfect wines. The powerful, modern typography combined with striking UX elements gives the brand a contemporary look.