Siemens Business Conference

Project
Virtual event design for the annual global leadership conference.

Strategic task
The Siemens Business Conference (SBC) is an iconic annual leadership event, where Siemens AG is experienced as one global company. The three-day conference engages and empowers leaders around the world to drive transformation. Core participants are 500 top leaders and guests – with various conference sessions streamed to all 280’000 employees of Siemens AG. SBC 21 was launched under the key message “accelerate”. The event design – building on the Siemens Brand Experience – turned this key message into an intuitive experience, conveying the momentum of transformation, and connecting the strategic priorities to powerful stories.