Branding Cases

Idorsia Brand identity

Building an innovative company brand after the demerger from Actelion.

Project
Building an innovative company brand after the demerger from Actelion.

Strategic Task
Strategic positioning of the corporate brand, development of the brand personality and key messages. Translation of the strategic brand idea „Reaching out for more“ into a differentiating brand identity, with focus on efficient implementation. Design of an iconic super-visual, and development of systematic design principles for all media applications, from digital applications to print media and building signage. Development and implementation of spatial scenography and collateral media that can be used sustainably, beyond launch day. Empowering strategy based, globally consistent and efficient brand management from day 1 of the new company. 

Client
Idorsia Pharmaceuticals Ltd.
www.idorsia.com

Markenfels services
Management consulting
Roadmap
Competitor analysis
Brand positioning
Key messages
Strategy handbook
Brand design
Website design
Intranet design
Company presentation
Building signage
Annual reports since 2017
Implementation planning
Production support

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